ADDTIONAL PROJECTS
GUOD HAIR PRODUCTS / BRANDING
PROVIDING MEN AND WOMEN WITH A HIGH END OPTION FOR HAIR LOSS, GUOD HAIR OFFERS SEVERAL GREAT PRODUCTS TO HELP WITH THE PREVENTION OF HAIR LOSS. THEY WERE LOOKING FOR A FRESH, MODERN AND SIMPLISTIC DESIGN TO LAUNCH THEIR NEW BRAND IDENTITY, PACKAGING AND CORPORATE PACKAGE .
GUOD HAIR
MUSIC APP / BRANDING
WANTING TO STAND OUT FROM OTHER MUSIC STREAMING APPS, POCKET DJ, WHICH ENTRANCE CHANGED TO PKT DJ, CONTACTED ENTRANCE TO CREATE A BRAND THAT, NOT ONLY WAS FUNCTIONAL, BUT WOULD ALSO GAVE THEM A UNIQUE IDENTITY AND LIFESTYLE SEPARATE FROM OTHER BRANDS IN THE MARKET.
PKT DJ
STAMFORD CONNECTICUT / SIGNAGE & WAYFINDING
THE WAYFINDING FOR THIS LARGE MULTI-USE AND MULTI-LEVEL HEADQUARTERS WAS A BIT TRICKY, BUT TAKING A CUE FROM THE CLIENT, THE SIGNAGE AND WAYFINDING SYSTEM REFLECTS THAT OF A SPORTS ARENA. DUE TO THE OVERALL SIZE AND INTERNAL OPERATIONS, IT WAS BEST TO ORGANIZE THE WAYFINDING WITH COLOR AND ALPHANUMERIC SECTIONS. BY DOING SO, IT BREAKS DOWN SUCH A LARGE AMOUNT OF INFORMATION INTO A SIMPLER GRAPHIC SYSTEM FOR QUICK COMPREHENSION, FASTER NAVIGATION AND REINFORCES THE IDEA OF SPORTS IN THE GENERAL USE OF THE BUILDING.
NBC SPORTS HEADQUARTERS
NEW YORK CITY / SIGNAGE & WAYFINDING
LOCATED IN NEW YORK CITY'S DIVERSE CHINATOWN NEIGHBORHOOD, GOUVERNEUR HEALTH IS REDEFINING THE IDEA OF LONG TERM AND SHORT TERM CARE, WITH A MODERN AND SIMPLISTIC APPROACH TO HEALTHCARE. BEING IN A DIVERSE CULTURAL NEIGHBORHOOD, THE SIGNAGE AND WAYFINDING HAD TO NOT ONLY FACILITATE THE FUNCTIONAL ASPECT OF MULTIPLE LANGUAGES, BUT HAD TO AESTHETICALLY FIT WITH THE IDENTITY OF THE BRAND AND INTERIOR. ALSO, THE PATIENT ROOM SIGNAGE WAS DESIGNED TO HAVE FUNCTIONAL DOCTOR MAGNETS TO HELP WITH THE ORGANIZATION OF PATIENTS AND DOCTORS.
GOUVERNEUR HOSPITAL
NEW YORK CITY / SIGNAGE & WAYFINDING
LOCATED IN THE HISTORICAL BRONX TERMINAL MARKET THIS MULTI-LEVEL AND MULTI-TENANT SHOPPING CENTER NEEDED VEHICULAR AND CUSTOMER NAVIGATION THROUGHOUT THE PROPERTY. THE REQUEST REQUIRED THE CREATION OF A GRAPHIC WAYFINDING SYSTEM CONSISTING OF SIMPLE NUMERALS AND COLOR ORGANIZATION THAT CLARIFIED AND ENHANCED THE OVERALL FUNCTION OF THE ARCHITECTURE.
GATEWAY CENTER
LAS VEGAS / SIGNAGE & WAYFINDING
WITH THE REBRAND OF HARD ROCK HOTEL IN LAS VEGAS AND THE EXPANSION OF THEIR HOTEL CAMPUS, WHICH INCLUDED A CASINO, TWO GUEST TOWERS, AN OUTDOOR POOL, AN EVENT SPACE, PARKING FACILITY, RETAIL AND AMENITIES.
HARD ROCK HOTEL
